The name , is synonymous with influential and inspiring design. A man of many talents Philippe Starck nails a whimsical and innovative design aesthetic from furniture to interiors and architecture.
Nothing speaks of this more than his latest interiors project, Singaporean establishment .
Situated in the bustling CBD, The South Beach combines contemporary architecture and interior design with restored heritage detail, masterfully completed by Philippe Starck. The two new towers – one 34 stories high, and the other 54 – hold real estate to commercial offices, residences, retail space as well as the hotel itself, where you’ll find 654 stunning ultra-luxe rooms and suites that one could only dream about… until now.
Starck has certainly influenced the Miami’s South Beach hotel scene in recent years and the new Singapore establishment brings some of this flair to the East.
Divided into ‘Showcase’ guest rooms, as well as the choice of a Deluxe, Premier, Chairman, or Presidential suites, you can now stay in unadulterated luxury – the rooms’ interior truly fitting for one’s inner voyeur. Mirrored surfaces adorn almost every angle of the room; from a wall of mirrors lining the mini bar, to a bespoke mirrored desk chair, the design of each guest room truly lives up to the ‘Showcase’ title. With all of the mirror, bright whites, and graphic carpet flooring, it would be easy to think such a space would be cold and uninviting. However, at the hands of the wise and incredibly experienced Starck, there’s something about it that just seems to work; perhaps it has something to do with the soft muted artwork, or the subtle incorporation of timber – either way, the rooms are definitely a secluded sanctuary for the discerning design-driven traveller.
If that’s not enough to make you fall in love, then wander the grounds and immerse yourself in all of the 5-star amenities: laze in a sunken chair and soak up Singapore’s skyline in one of the two sky-high infinity pools; sip on world-class cocktails in the numerous bars and lounges; sweat out the holiday treats in the state-of-the-art fitness centre, Flow18; and enjoy the ecological architectural design by London-based firm, .
Whether you’re in Singapore for business or leisure, The South Beach offers a unique experience embellished in great design – it is truly the perfect base for relaxation and adventure, not to mention a beautiful surrounding to keep you inspired post-business trip or holiday.
The South Beach
30 Beach Road